Over the last year we’ve all seen significant changes to our home lives. In many cases this has been to our working practices and our businesses. Some business sectors, such as travel and entertainment have been very badly impacted by Covid. While others such as healthcare and food retail have never been busier. On an individual level, many have been directly affected by the devastating health and economic impacts of the pandemic. Fortunately others have seen financial benefits. These benefits include saving more, and positive changes to their lifestyles, such as the ability to work from home.
Trends in Behaviour
Underneath these variations though there are some behavioural trends that are universal and almost certainly here to stay. Perhaps the most significant of these is the acceleration of the pre-existing trend to digitalisation:
- The large increase in working from home has driven rapid increases in the use of video meeting Apps. Zoom, Teams, Google Meet etc. as well as e-learning, remote working and many other ‘e’ applications have become very popular. Zoom alone has seen a 2,900% increase in meeting participants over the last 12 months!
- Online shopping has become a daily norm for millions of UK consumers. Shoppers are now familiar with receiving (and returning) merchandise bought online. Internet sales soared c.35% during lockdown and now represents c.30% of all sales.
- A recent survey of Marketing Directors found that 72% of companies saw the role of marketing increase in importance over the last year. Overall marketing spend has reduced by 3.9% in this time but digital marketing spending has increased by 11.5%,
- Social Media usage and user generated content sharing continue to grow with c.74% usage in the UK population. Facebook and YouTube remain the most popular platforms, but the likes of Instagram and Snapchat are increasing more quickly amongst younger users.
What Does This Mean For Your Business?
A recent survey for The Independent found that, one way or another, adults in the UK spend an average of over 8 hours a day online. This presents businesses with a great opportunity to influence, communicate with, and ultimately sell to customers and prospects. Promoting and advertising your website, using email marketing and developing your social media channels can help your business to exploit these trends and thrive in the new normal.
Here at M3SM we offer a free and no-obligation analysis of your current positioning on the internet. We will recommend a digital marketing strategy that could help to drive your success.
If you think we can help you why not contact us today for an initial chat.