What is a QR Code?
QR stands for “Quick Response”. A QR Code is a 2D barcode or Matrix Code, which is used to hold data and information.
If you have a smart phone, you can download a QR decoder app which will mean you can hold your phone to QR code and download that information in an instant.
How can you use QR Codes in your Marketing and Advertising?
* QR Codes can be placed on things like Business Cards, Business Banners, or any other physical product
* QR Codes can be placed on Advertising like printed postcards, leaflets, Billboards, Magazines or shop signage
* QR Codes can be placed on personal announcements and more.
What is a Social QR Code and How Can It Be Used?
A Social QR Code Allows users to easily scan a QR Code and it then directs people to a socially-designed Landing Page. From here, visitors can “Like” a Facebook fan page, “Follow” a Twitter profile, “Share” and “Tweet” content or a coupon with their “Friends” and “Followers”, or even interact with your printed advert by watching an embedded YouTube video. Place these QR Codes in shop windows, on menus, receipts, clothing, printed adverts…
Do People Use Facebook on their Mobile Phones?
It is suggested that there are more than 200 Million People accessing Facebook through their Mobile Devices. People that use Facebook on their Mobile Devices are twice as active on Facebook than non-Mobile Users.
Do People Scan QR Codes?
* In 2010, there was a 1600% Increase in Scans
* 30 to 40% of Smartphone Owners have downloaded some form of a QR Scanner, including me.
* On Average, a Unique User scans 2-3 Barcodes per month
* 28% of People with a Smart Phone Have Scanned a QR Code!
For more information on how you can integrate QR codes into your internet and mobile marketing strategy, call us on 01604 518121 or email info@m3sm.co.uk
