Page Experience Blog updated 2nd June, 2021:Today (2nd June 2021) Google announced the latest in it’s Algorithm changes. This is a oCore Update, but it’s a whopper, so only half was rolled out. Mid June we are expecting the new Page Experience algorithm to be rolled out (keep reading) and towards the end of the month, we are expecting the second half of the Core algorithm change too. June 2021 is a big month – all change – but is your site and SEO up to speed? Keep reading to see how you can make sure you stay top of google for the relevant terms for your products and services.
Page Experience: When Google announced the latest round of larger algorithm changes back in the middle of a pandemic lockdown, it meant business owners had a chance to get their websites in order.
The new algorithm changes came into effect in January, and our clients saw an immediaite increase in SERPs (Search Engine Results Pages) results, meaning they were more easily found.
In April, Google announced more changes would be happening mid June, again giving us time, but throwing in a few acronyms we needed to learn and understand.
Details on what will be included in the update
The page experience update will consider several page experience signals, including the three Core Web Vitals metrics: LCP, FID, and CLS
| FID | Aim for a First Input Delay of 1.2 seconds or less. |
| LCP | Aim for a Largest Contentful Paint of 1.2 seconds or less. |
| CLS | Aim for a Cumulative Layout Shift of 0.1 seconds or less. |
This means that we need to check EVERY page on your website to see if we can make any improvements, in order that we can continue to improve organic and paid results, and also improve the User Experience (UX).
At M3, we use a tool to investigate the technical elements of a website and are continually working with developers to help our clients achieve a better online user experience. But this step of checking every page is time consuming, so we have developed an API that integrates the Google Page Speed tests, checking for the three elements that form a part of the latest algorithm, and this will check a website in a matter of hours, running in the background, exploring all pages.
It doesn’t stop at just the algorithm checks but looks for lots of different elements that could be improved, helping you to refine your website in every way. This of course gives you an advantage over your competitors who are not doing this.
If you would like to explore this with us a little further, then please do not hesitate to a class=”post_a” href=”https://m3sm.co.uk/contact-us/”>contact us.
