Email Marketing case study: We started working with this client in the October with the aim of increasing business not only through their online shop, but through phone calls and emails too. The first thing we needed to do was to ensure all these points of conversion were tracked and measured. This then meant we could measure our successes for the client.
They set us the following challenge:
- Increase revenues through email marketing
- Aim to surpass previous email marketing campaigns
- Do this all within 6 months
We did this by:
- Creating a design within their email marketing system that was attractive and functional
- Segmenting their existing database to ensure emails were targeted and relevant
- Looked at increasing email contacts by using Social Media and vouchers
- Reviewing and analysing strategic goals
The Campaign:
We planned to capitalise on the Black Friday audience and started to generate interest via Social Media in the first instance. We sent out a teaser email, the first email campaign from the company in over 6 months, which felt as though we were starting from scratch. We achieved 1694 opens and 350 click throughs to the website.
On Black Friday itself, we followed this up with another email to all those people who did not open the first. This achieved 264 opens and 36 click throughs.
Challenge Achieved
Biggest revenue day ever for the client with just 2 emails and all in the space of just 2 months!
The initial brief was to increase the conversion rate from 0.09% to 2% within 6 months, which would increase their online revenues by 22%. We over achieved this goal within just two months using Email Marketing.
