New Google Search: Last month, Google introduced two major updates to their search engine that put image-powered search at your fingertips: Circle to Search (as advertised on TV for the new Samsung mobile device) and a new AI-powered multi-search experience.
Circle to Search launched worldwide on 31st January 2024 for select Android smartphones, including the newest Samsung. It allows users to select images, text, or videos on their phone screen and pull up information with a simple circular gesture.
AI-powered insights for multi-search, available through the Google app for Android and iOS, combines image and text-based search in one step. For example, you can take a photo of a tree with Google Lens and then add a question, such as “Is this tree indigenous to the UK?”
With these two latest updates, Google is getting more involved in the visual search market, which is estimated to reach nearly $33 million by 2028, according to Data Bridge Market Research.
These latest updates are part of Google’s ongoing commitment to “a future where you can search anyway and anywhere you want.” Including driverless cars, because of course the more time you are not driving, the more time you can use Google, and the more money they can potentially charge per paid ad!
Google will continue to experiment, and the search landscape will continue to evolve.
