Keyword research is the result of a greater understanding of your businesses target market, and how potential customers are searching for your products, services and relevant content.
Completing a keyword analysis will give you critical data that will help you determine the best keywords for your seo and ppc campaigns.
What do you need to consider?
There’s a few key points that you need to consider when doing a keyword research:
- Who’s searching for these keywords
- What keywords are most relevant
- Where are potential customers located
When compliing a list of key words, there’s a few key metrics to help determine the best keywords for your business:
- Cost per Click
- Volume of users searching that term
- Competitive Density
- Number of results sat behind those keywords
- Click Potential
There are plenty of SEO tools out there that will help you determine which keywords have the most potential. Semrush as an example is an excellent tool with their Keyword Manager tool that will help give you metrics sat behind those words. By placing in a list of keywords through this tool, It will identify the potential of those words in a ranking order, through a source of multiple metrics and statistics.
Keywords are super important when it comes to SEO. Creating content on your website that relate to that keyword, linking other pages that are also relevant. There more relevant content you have based on your keyword, the greater potential you have for gaining more tranction that could lead to more sales leads.
Keyword Search Tools
There are some great SEO tools out there that will help you on your keyword search journey, one being Semrush. Now semrush is a great resourse for keyword research and online ranking data, including metrics such as search volume and cost per click. You can purchase and apply as many domains as you want, as well as find key data within their seo dashboard.
The above is an example of the semrush dashboard, where we can see key insights regarding the domain seoquake. You can insert your keywords into semrush and retrieve data regarding those keywords, gather competitor data and have a better understand of your target market. When you insert your keywords, you will see the volume, keyword difficulty, cost per click, competitive density, serp features, click potentinal, top competitors for that keyword, and lastly, intent.
Within this tool, you can explore keyword ideas, gain historical data as far back as 2012, and analyse competitorson the SERP.
When you start to understand your position in your market, what potentional customers are looking for, where they are located and how they interact with your website, you can gather key knowledge when researching for your keywords.
