The client:
In a competitive market place, it is often difficult to see good results quickly, especially with ecommerce websites where you are competing with a different type of competitor than those you would normally associate a business with. This client was competing with some experienced and well-known companies in this industry. We needed to focus on their USP.
The problem:
Below is the conversation we had with a client who was looking to improve their brand cohesiveness.
CLIENT:
“Through years of acquiring smaller businesses we have grown to become a leader in the industry but our branding appears fragmented”
US:
Let’s start by creating a new brand that encompasses every element and focuses on the whole solution. We do this using 3 simple steps:
- We will design a whole new brand and brand guidelines.
- We will create a new website that reflects that new brand.
- We will engage in a Cross Sell campaign to tell existing clients about the other departments they currently do not work with.
key Points:
- A whole new Brand and a new Website was created and launched in April 2018.
- The aim was to strengthen the whole brand and Cross Sell from one department to another.
- The project timeline for the campaign was set over an 11 month period.
The Solution:
- Phase 1 – A new Brand was evolved to include all printed and non-printed collateral.
- Phase 2 – A new website was built and launched on 16th April 2018
- Phase 3 – Using SEO, the website, email marketing and Ads we started a X-Sell campaign..
- Phase 4 – M3 are continually improving and refining to convert more and more.
Performance:
- Paid – Paid Ads generated a huge interest, validated further by an impressive click through and then conversion rate.
- ROI – Prequalification ensured that we delivered an ROI of 231.71%
The data shown has been taken from Google Analytics. Some elements have been hidden for client confidentiality.
Summary
The new band and subsequent internal communications that followed, helped sales and customer service teams appreciate the full range of services on offer cross the Restore Group.
The above figures demonstrate the success of the digital marketing programme that facilitated the cross selling campaign and delivering the subsequent, positive results.
