Blogs – Why they are important

Blogs: When we consider SEO, and all the elements that Google are looking for to show your web page in the Search Engine Results Pages (SERPs), one of the things that isn’t really discussed in detail is the importance of regular blog posts.

This part of the article is a simple maths lesson, so let’s try to explain things in a simple way.

Blogs in Google SERP’s

1) Google has a fixed number of places available for displaying a web page on the first page (page 1 of Google) for a given search term.
2) You have unlimited number of pages (opportunity) available to you on your website.
3) One web page can she shown for a keyword / keyphrase.
4) The more pages you have, simple maths, the more opportunity you have to be shown for a given keyword / key phrase.

Imagine a user searches for “Red Shoes” and your page is found on the first page of Google for “Red Shoes”, would it also appear on the first page of Google for “Shoes in Red”?

Planning your Blogs and Content

If you create a spreadsheet with a list of pages or posts, and also list the focus keyword that is unique to each page, then you are ensuring your content relates to that keyword, and it has more chance of being found.

Additionally, you can then see gaps. Keywords or phrases that you want to be found for.

This forms the start of your content creation plan. Starting with the keywords that are most important for your business, you can see at a glance if you have content that relates to that keyword or phrase, and if not, you can write a blog based around that subject matter.

Writing for Google or your Visitors?

We feel that it stands to reason that you are writing content for the website visitor. Offering them something valuable, useful, and meaningful. Otherwise all the work into getting visitors there in the first place will be a complete waste, they will leave without investigating any further.

Writing a blog article for a human means that your visitor will be happy, but Google’s algorithm will also understand the meaning and intent of the page. If your site is all written in a valuable, useful and meaningful way, then it will understand the whole site context better, and this will go some way to helping you get found on page 1 of Google.

Write from the heart, write about what you know, and write about something relevant to your business.

We know from our data analysis that blogs perform well, and if you need any support or assistance creating a content plan or writing the articles, then please feel free to make contact. We are always happy to help.

Tracy Spence

Tracy Spence - M3 Strategic Marketing