The problem:
Below is the typical conversation we have with many clients looking to improve their online visibility.
CLIENT:
“We are not very visible online, but we have done all the usual SEO improvements, and we just are not seeing much difference.”
US:
Looking at your website, we can see your SEO is great, but the site speed really needs improving. This affects your SEO results, but more importantly, it also affects your User Experience, and improvements here could also improve your conversion rate. Let’s outline this in 3 simple steps:
- First step is to look at what the Search Engines see, and determine what can be improved.
- We start making changes to the global elements, as this would give you the biggest impact.
- Finally we make the changes required to improve your site speed on a page by page basis, making sure the key traffic rivers are worked on first. Once this is done, we go back to step one and improve again. Little by little, step by step.
key Points:
- Most companies we work with are seeing the same issue. SEO is not happening quickly enough.
- The aim is to improve the whole website speed, which in turn improves SEO and AEO results, User Experience, and ultimately the online conversion rate.
- Each project evolves over a number of years
The Solution:
- Phase 1 – Determine which pages are the priority and run scans on each of these to determine what needs improving.
- Phase 2 – Continual checks on these pages often reveal more information on what the search engines are seeing.
- Phase 3 – The recommendations are worked on and rechecked, over and over.
- Phase 4 – M3 are continually improving and refining more and more website pages and monitoring the SEO impact using Looker Reports.
Performance:
- Before The example shown shows 3 different websites with very poor ratings of D, E and F.
- During The work starts and is continually evolving.
- After Improvements have been astonishing, with all 3 websites showing an A grade within 15 days.
- Challenge Achieved – All three clients are delighted with the faster websites and our Looker Reports are showing an impact on each of their SEO and AEO results.
The data shown has been taken from GT Metrix (Paid for version). Some elements have been hidden for client confidentiality.
These results have been driven through detailed analysis, user experience knowledge, and best practices.
Summary
The challenge was to improve site speed, and after many reviews of what the search engines see and multiple website tweaks an increase in website speed was seen across all three clients.
