Online Marketing trick for sports
It’s no secret that sports brands, sports events and sports associations all use digital marketing to leverage ticket sales and views. We are seeing a few new tricks to help boost this, and below are a few tricks of the trade that have helped some of the major players succeed
Starting with the website, the domain has been considered to be super important. Legacy domains such as arsenal.com have enough about them already that it is not a problem, but for new domains, such as the World Cup Bid website for Mens Rugby, use clever domains, such as australia2027.rugby. It’s a really simple trick but it’s hugely effective, simply because their sites are a lot easier to find.
Taking visitors exactly where they need to go and labelling your website accordingly, also helps Google understand a page, and therefore shows it higher in the Search Engine Pages. For example, this site simply names a page “match tickets” nccc.co.uk/match-tickets/. However, using a subdomain also has the same effect, but keeps heavy traffic away from the main website, thus reducing lag problems (as long as the server is big enough, and of a high quality), an example of this can be seen on the site for the Winter Olympics tickets.milanocortina2026.org/en/.
Domain Extensions
Several top-level domain (TLD) extensions are specifically designed for the sports industry. These include the general “.sport” extension as well as more specific options like “.football”, “.hockey”, “.golf”, “.run”, “.surf”, and “.tennis”. These extensions cater to particular sports, making it easier for users to identify relevant websites.
By choosing the right domain extension, individuals and organisations within the sports and fitness industry can create a strong and relevant online presence that resonates with their target audience.
