The problem:
Below is the conversation we had with a client who was looking to improve their online conversion rate.
CLIENT:
“We want to become more visible online, we attend a lot of events, and have a really niche and innovative product we want to launch. We are B2B”
US:
Let’s optimise your website and also do some paid advertising to your target audience. We do this using 3 simple steps:
- We can work through the product meta information to ensure Google, Bing and the prospective consumer understand what products and services you offer.
- We can improve your link profile by finding relevant back linking opportunities. We can also add internal links if you provide us with more content to optimise.
- We can create a paid campaign targeted for your audience to find you, and we will fit this within your Paid Advertising budget constraints.
key Points:
- SEO was initiated from a standing start in May 2017.
- The aim was to increase sales leads and build the brand and product awareness, and
- To achieve visibility and significant sales leads within a year.
The Solution:
- SEO – Engage in regular SEO activities which includes link profile expansion, meta changes, content enhancements and site improvement recommendations
- Paid Ads – Supplemented with Paid Ads on Google
Performance:
- Onsite and Technical SEO – We wrote and implemented meta Information on the products to be relevant to search terms. We also worked on site speed and improvements as directed by Lighthouse and Google Search Console.
- Paid Advertising – We created standard search campaigns in Google to supplement SEO activities. The Paid ads were tight with many negative keywords to ensure the target audience was relevant.
- Data Interrogation – We added Lucky Orange and analysed the data here and within Google Analytics to make recommendations for website changes to improve on-site conversions.
- Test and Measure – Strategic goals were achieved, analysed and revisited.
Performance March 2019 versus March 2018 – The data shown has been taken from Google Analytics. Some elements have been hidden for client confidentiality
Summary
The challenge was to gain online visibility and ultimately sales leads that helped grow the business and introduce new lifetime clients, within a year. We achieved this goal and continue to make improvements.
