PPC (pay per click) is the utilisation of Google/Bing ads; creating online ads for your webpages using keywords that best describes the page is question. PPC is an amazing way to open up your business to your target audience using adverts to direct potential users via internet marketing.
Benfits of using PPC
There are a ton of advantages that will benefit your business when using PPC, a few examples are:
- The ability to target a specific audience which opens up brand awareness and exposure
- Cost effectiveness
- Your ad will be displayed at the top of the first page when your keyword is searched
- Helps improve conversions and your click through rate to your website; these will help sales reveneue increase
- You can run multiple ads in different formats such as display ads or max performance for each keyword
PPC is a great way to boost traffic to your website, but it’s not as easy as just using Google/Bing ads and expecting results. You need great campaigns that are reveleant, informative, chosing the right keywords for your business, placing these keywords in campaigns and ad groups, setting up landing pages or directing users to a product page.
It’s important to understand the audience your targetting, creating campaigns that are as relevant as possible. A good well targetting campaign will gain more traction through google’s search results and have a lower cost per click.
Who would benefit from using PPC?
Google ad‘s is the most commly used PPC platform, It enables you to create campaigns that will span all Google services through their search engine – Bing is also very useful, as its placed through their search engine as well as the utilisation of LinkedIn.
Choosing the right type of ad for your campaign and the keywords used in the campaign is important. Google ranks your ad’s based on a relevance and quality, the higher the score the better! Here’s a few key points to consider:
- A higher quality score on your campaigns will get more clicks at a lower cost per click
- Create a high quality landing page for your campaign thats clear and informative to help improve those conversions
- Make sure those keywords are relevant to your business, popular keywords that user’s are searching for
Overall with a quick glance at PPC, we can identify the importance to internet advertising – Improving targetted traffic to your website to help bost your conversions using online campaigns based on your keywords, keeping in-mind how relevant the keywords are to your landing page.
