The semantic web is a term that was used by Tim Berners Lee when he first created the web, so it is only right as a UK originated terminology, that we truly understand it and use it for UK SME business.
Tim Berners Lee used the term to describe a “web of data that can be processed by machines”.
The World Wide Web consortium have grasped this and evolved it into something that allows web users from all over to share data, information and views across the web. Semantic Information being the most important part – Semantic on the web meaning the focus on the relationship between content and people.
In other words, putting everything into context…
In real life we do this with the visual aid of body language and fascial expression, and we can tell what a person means by not only what they say but how they say it.
Have you ever misread an email because you cannot “see” the context”?
How can UK SME businesses use and benefit from the Semantic Web?
By understanding your users, what they are searching and HOW they are searching, you can change the content on your web to become adapted to their needs.
An example of this would be your Local Bank. In the past, your bank web content would perhaps include a few key words such as “Bank”, “Savings Accounts” and “Brand Name Bank”.
In real life we would never just walk up to someone in the street, tap them on the shoulder and say “Bank” – the person you are talking to would be confused, or think you were mad.
Instead you might say – “could you point me in the direction of the nearest bank please?”.
Online, instead of searching one word “bank” – people would search “Bank in Northampton”. With Social Media, people are asking questions of people online… and now search “Where can I find a Bank in Northampton?”
If you need more help and guidance on your Semantic Search, call 01604 328899 or email email@example.com
Tracy Spence is Sales and Marketing Director at M3 Strategic Marketing Ltd, based in Northampton UK. Tracy takes the lead when it comes to Social Media, Search Engine Optimisation and all things Conversion, including online User Behaviour.