Below are a list of commonly used SEO accronyms and terminology used in the world of SEO (Search Engine Optimisation) and their meanings.
ALGORITHM – A set of rules used by computers to solve problems
ALT TAG – A word or phrase that describes an image
ANALYTICS – Often associated with Google, a tool that gathers data about the traffic to your website. No SEO company can run an SEO campaign without access to this for each website they are optimising.
BLACK HAT – Deceptive SEO tactics that optimise for search engines, not people
HEADER TAGS – H1, H2, H3, H4, H5, H6 tags are used in the construction of written content to tell Google (and Bing) the priority within the page and what each section is about
INTERNAL LINKS – Links from one web page to another on the same website
META DESCRIPTION – A snippet of text in a websites code which is used to describe that web page in search results
META KEYWORDS – A short list of words that describe the content of a web page
M3SM – Company you should contact to help with your SEO
RANKING – A web page listings position in the search
SEARCH ENGINE OPTIMISATION – Commonly known as SEO, the practice of making changes to web pages to improve online visibility
SPAM – A technique used by some websites to cheat their way to the top of the search results
WEBMASTERS – People who manage a website, AND the tool used by SEO companies to inform Google (and Bing) of web pages and to monitor for issues. No SEO company can run an SEO campaign without access to this for each website they are optimising.
WHITE HAT – Legitimate SEO tactics that optimise pages for people
XML SITEMAP – A list of all the pages that make up your website that is submitted to Google (or Bing) Webmasters
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