Blake is selling baseball caps and using conversion tracking. What information might he learn from the conversion tracking data?
Google Search Ads Exam – July 2019
The multiple choice answers are as follows:
Lots of his site visitors are signing up for his baseball trivia newsletter
Lots of his site visitors are 49ers fans
Most of his customers are watching a ballgame when they visit his site
Most people clicking on his ad already own at least 1 baseball cap
The correct answer is Lots of his site visitors are signing up for his baseball trivia newsletter.
If you firstly look at all the answers, you can eliminate the obvious with a little common sense, and when you are looking at data within analytics, a lot of it can be interpreted using common sense.
The mistake some people make is looking at the top layer of the data and not diving in a little more deeply to discover the true story.
Conversion data is useful, but again you need to understand more than just what converts, and we feel it is as important to work out what is not converting and why, so that you can make improvements to your website bit by bit over a period of time.
These small enhancements to your website can mount up to big increases in your conversion rates.
What is a conversion?
A conversion is exactly what you want it to be, but usually meaningful data that you measure your business success on. Things like telephone calls, emails and form fills could be important to your business, or you could be looking at driving traffic to your physical shop, and if understanding that data is important to you, then we need to set in place a way to track this for you.
Simple things like different email addresses and telephone numbers for different forms of marketing is a simple way to found out what is driving what results.
Conversion analysis or CRO can really make a difference to your bottom line if it is done correctly, and we are very experienced in getting the results you need through understanding and interpreting the data, making changes, testing and measuring and starting all over again.
Tracy Spence is Sales and Marketing Director at M3 Strategic Marketing Ltd, based in Northampton UK. Tracy takes the lead when it comes to Social Media, Search Engine Optimisation and all things Conversion, including online User Behaviour.