Content Optimisation: When you want to build your brand and reap the rewards that your hard work deserves, there’s nothing more important than connecting with your target audience in a meaningful way.
Your content is your calling card, your introduction, and the way you can make that all-important first impression. Get it right and the future will be bright, but get it wrong and you could be missing out on countless new leads and sales every single day.
What is Content Optimisation?
Examples of your content are your website, a new landing page, and an email campaign. Each is designed to talk to your target audience, in a variety of places, in a specific way, and to achieve the results you want to see you will need to optimise every step of the way. What works in one setting won’t necessarily work in another, and it’s all too true that there are many more ways to do something wrong, than right.
It Connects You With the Right Audience
SEO is all about getting your content to rank high in search, and when it’s done the right way it will allow you to increase your traffic ten-fold. The problem is that too many people confuse traffic with relevance. It’s no use spending a lot of money on keyword stuffed text that brings thousands of people to your content if it’s not relevant to them in any way.
Certain aspects of your Google Analytics will look much better, but there’ll be no discernible difference in the longterm performance of your business. Optimising your content so that it speaks to individuals you want to do business with is one of the most important lessons to learn.
You Can Turn More Browsers Into Buyers
At the end of the day your content is designed to convert, so you need to keep that at the front of your mind when figuring out how to move forward. The layout of your content is just as important as the text itself, and it’s vital that it has a clear and logical flow down the page.
Your brain responds to images up to 60,000 times faster than to text, so creating a clean and crisp layout is essential. Optimising each page on your site so that it’s easier to follow is ideal if you want to gently move people along a pipeline that ends with your call to action.
Content Optimisation of Original Content Will Set You Apart From the Competition
People are more discerning than ever about how they spend their time online. If you want to be able to stand out from the crowd then you need original content that informs, engages, and entertains.
Content Optimisation: By optimising for a combination of SEO, visual aesthetics, and quality of writing you can only do so much. The final piece in the puzzle is to develop a longer term strategy that sees your content evolve naturally over time. By having a clear plan in place from day one you’ll be able to devise new ways of connecting with your audience that stay true to your brand’s voice.
If you are looking to optimise your content for search, or need help creating a plan or even creating the content, then please contact us and we will happily help.
Here’s what our content marketing team will deliver to help you build a thriving online following:
A long-term content marketing schedule – We’ll plan out how to market and optimise high-quality content long-term that will provide you with the content you need to gain customer attention, maintain interest, and expand to reach new prospects.
Compelling, marketable content to build your credibility and prospects’ trust – We will ensure the content we create is high-quality, original, and optimised for today’s major search engines. We will also guide you in removing any outdated SEO attempts that may be hurting your search ranking viability. We will post regularly on high authority blogs within the industry to get notoriety around your business while taking advantage of completely un-tapped audiences.
A list of leads that eagerly awaits your emails and responds to your promotions – Communicating with your prospects via email is a great opportunity to amplify their interest to do business with you over time. We’ll build your prospect list for you using emails, carefully balancing content between delivering value and making offers.
A social strategy that will turn your followers into active engagers – We will show you how you can go from posting like a person to posting like a business poised to convert followers into engagers and paying customers.
Contact us to discuss the opportunities available for you.
Tracy Spence is Sales and Marketing Director at M3 Strategic Marketing Ltd, based in Northampton UK. Tracy takes the lead when it comes to Social Media, Search Engine Optimisation and all things Conversion, including online User Behaviour.