There is a good chance that by now just about everyone that runs a business will have heard about content optimisation. However, few business owners completely understand how content optimisation and targeted content marketing can work to transform their business.
Optimising your content correctly can be a very effective inbound marketing tactic that will help you to attract, engage with, and keep your customers happy and eager to learn more. You can achieve this through the regular delivery of high-quality content that provides your website visitors with great value and useful knowledge.
By consistently offering high-quality, targeted, regular and fresh insights and information in this way, you will be giving your business great staying power. Your website will remain prominent and popular in SEO searches when compared to your direct competition that doesn’t use content optimisation. Your business website will always remain as a preferred go-to source of information for your target audience long after your competition has dropped off the search engine rankings.
Effective and practical content marketing
Content marketing is one of the world’s most effective digital marketing strategies that you can use for your brand. By using well crafted and informative content that is SEO optimised, your business can attract and engage with more quality leads and turn them into loyal repeat customers because good content marketing strategies can drive conversions.
Marketing industry research shows that business owners who make the effort to deliver consistent high-quality content experience customer conversion rates that are nearly six times higher than those who don’t focus on content marketing.
Even though delivering consistent, well-optimised content required a lot of time and effort, in the long term it more than pays for itself by leading to more sales conversions and customer retention numbers. For time-poor business owners, it makes sense to hire industry experts such as M3 Strategic Marketing to perform this essential task on their behalf.
Content optimisation as a traffic magnet tool
Having effective and targeted content will help to bring more traffic to your website. When you post consistent new blog content that is engaging and helpful, you can use it as a tool to help bring in more traffic to your site over time. The marketing experts are clear on one thing – if you want to improve your site traffic, publish high-quality blog content more consistently and on a regular schedule.
Building trustworthy brand awareness
Building your brand awareness is a very important task. If you have done your customer demographic research properly, you will know that there are customers out there that are a perfect fit for your business. However, until they get the opportunity to learn about your brand you will remain invisible to them.
By creating and sharing useful content that delivers great value to your target customers, you will be able to engage with them and they will learn to trust your brand name and image. By building trust in your prospective new customers you are building a relationship that will lead to them being happier to buy from you.
You can continue to build your brand awareness and trust by continuing to use quality content to engage with and educate your customers further. This helps to keep your customers loyal to your own brand once they have purchased your products or services. Consistent, fresh content will keep them engaged with you rather than losing interest and moving on to one of your competitors.
If you are interesting on learning more about content marketing, or simply wish us to start writing on your behalf, please contact us now.
Tracy Spence is Sales and Marketing Director at M3 Strategic Marketing Ltd, based in Northampton UK. Tracy takes the lead when it comes to Social Media, Search Engine Optimisation and all things Conversion, including online User Behaviour.