As the New Year begins, marketers all over are rethinking their strategy for the year. In the case of M3, we do the same, not just for us, but for our clients too.
This year we have been back to basics and revisited our Business Model Canvass. A lengthy team meeting over a few sandwiches, crisps, fruit and a drink that identified where we want to go in 2017 and what we want to be known as, based on profitability.
In addition we calculated our actual cost per hour at a capacity of 80% (which in truth is realistic for most companies, but feels like we are working at 180% capacity at times here!). This helped us identify which services we wish to promote this year.
Our business model for 2017 unearthed a particular strength in Search Engine Optimisation for our clients, and in particular for the health, manufacturing, engineering and recruitment market sectors (although in truth, we can produce excellent results for most business sectors).
Our business model not only identified that we are excellent at SEO work for our clients, but also that we are very competitively priced for what we offer within our SEO packages.
So a campaign to promote our SEO services is now underway, with SEO, Paid advertising and Email marketing being at the core of the campaign, we want to be known as the Search Engine Optimsation (SEO) go to company in not just Northamptonshire and the surrounding areas, but UK wide.
The Challenge with offering SEO Services
The problem we face is that people are unsure of what they really need, and some do not know what SEO or Search Engine Optimsation (Or sometimes called Search Engine Marketing) actually is, how it works and what it does for companies. People really do not understand what their money spent with us does for them unless we explain it by showing results.
The truth is that if we were to sell it as it is, people would never buy. The reality is that SEO is when a company like ours works with a company like yours to try to get your website found for the search terms that people are typing into Google to find products and services just like yours. So in fact what we are selling is a dream, rather than an actual hard product. In addition, because there are so many elements around that affect what we do (for example, your competition may do something that affects your results, Google may change its’s algorithm again, or the keywords that we researched a few months ago may change as people move around and start new jobs etc.), this means there are no guarantees either. In fact Google will tell you that if anyone guarantees that you will be found first on Google, then do not trust them as it is impossible to guarantee this.
So we have to show the value in what we do.
SEO Company that offers value
So when we work with a company like yours to get you found as high as possible on Google, we work through a number of things with you which include:
We research the words people are typing in right ow to find products and services that you offer.
We look at your website to see if once we drive the right kind of traffic to your website, that it will convert into sales or enquiries.
We do the technical work on your website to ensure that the structure of the pages we are optimising will work for Google.
We look to improve the links pointing back to your website. We do not get masses of irrelevant links, but a few good quality and relevant backlinks that relate to your specific products and services.
We look at your Social Media posts to see how they can be improved for search.
We look at your content on the website and work with you to enhance this as well.
We report on all our activities undertaken, what we have achieved, and what may require more work.
We continually analyse what has worked for your specific website and adjust our campaigns accordingly.
We continually make recommendations that will help you improve not only your position on Google, but also tweaks to improve conversion based on factual analytics.
And all this for a reasonable, affordable monthly price.
We don’t consider ourselves to be your SEO Supplier, but we do consider that we are an extension to your team, working with you to get the results you need to grow your business.
We are not the cheapest option, but we do offer great value for money.
If you are looking for a great SEO company to work with, in the Northampton and surrounding areas and further afield across the UK… then please do not hesitate to call us and we can talk things through with you. We look forward to hearing from you.
Tracy Spence is Sales and Marketing Director at M3 Strategic Marketing Ltd, based in Northampton UK. Tracy takes the lead when it comes to Social Media, Search Engine Optimisation and all things Conversion, including online User Behaviour.