Just how important is website Security for your business?

The annual Government Survey on Cyber Security was published in March ’21. In it four in ten businesses (39%) reported having cyber security breaches or attacks in the last 12 months. Breaches and attacks included, 82% phishing attacks, 25% were impersonated and 13% had malware (including ransomware). 

The average cost to businesses that have suffered loss due to lack of website security is estimated at over £8,000. But of course the direct financial costs can be insignificant beside consequential impacts:

  • to your customers if their data is threatened
  • the credibility and reputation of your business
  • your online positioning – Google penalise low security websites. They may add “This site may harm your computer” messages to your listings, and can even blacklist your website altogether
  • and the cost of rectifying a breach can be far higher than the costs of prevention.

So How Can M3SM Help?

At M3SM we work with customers to help secure their websites and online accounts. We create bespoke plans appropriate to their business.  And there are several simple steps that we always recommend:

  • keep your website platform and plugins updated. Outdated and insecure software is a major vulnerability that hackers exploit.
  • ensure your login details are secure – passwords should be long, random and unique (not re-used on multiple sites).
  • install an SSL Certificate to encrypt your data (this will give your website a ‘padlock’ symbol in your browser).
  • apply a Website Firewall – a higher level of security preventing unwanted web traffic from accessing your site.
  • install a Scanning & Monitoring tool to immediately warn attempted or successful security breaches.
  • maintain backups so that if the worst happens, your website can be quickly restored.

M3SM partner with Sucuri, one of the world’s leading website security service providers to provide scanning, monitoring and firewall services.

Based in Northampton and Warrington, M3SM work with our clients to design and implement an online security strategy appropriate for their needs. 

If you think we can improve the website security of your business, why not call us now for an initial discussion?

Impactful Marketing

Over the last year we’ve all seen significant changes to our home lives. In many cases this has been to our working practices and our businesses. Some business sectors, such as travel and entertainment have been very badly impacted by Covid. While others such as healthcare and food retail have never been busier. On an individual level, many have been directly affected by the devastating health and economic impacts of the pandemic. Fortunately others have seen financial benefits. These benefits include saving more, and positive changes to their lifestyles, such as the ability to work from home.

Trends in Behaviour

Underneath these variations though there are some behavioural trends that are universal and almost certainly here to stay. Perhaps the most significant of these is the acceleration of the pre-existing trend to digitalisation:

  •  The large increase in working from home has driven rapid increases in the use of video meeting Apps.   Zoom, Teams, Google Meet etc. as well as e-learning, remote working and many other ‘e’ applications have become very popular.  Zoom alone has seen a 2,900% increase in meeting participants over the last 12 months!
  • Online shopping has become a daily norm for millions of UK consumers.  Shoppers are now familiar with receiving (and returning) merchandise bought online. Internet sales soared c.35% during lockdown and now represents c.30% of all sales.
  • A recent survey of Marketing Directors found that 72% of companies saw the role of marketing increase in importance over the last year. Overall marketing spend has reduced by 3.9% in this time but digital marketing spending has increased by 11.5%,
  • Social Media usage and user generated content sharing continue to grow with c.74% usage in the UK population. Facebook and YouTube remain the most popular platforms, but the likes of Instagram and Snapchat are increasing more quickly amongst younger users.

What Does This Mean For Your Business?

A recent survey for The Independent found that, one way or another, adults in the UK spend an average of over 8 hours a day online. This presents businesses with a great opportunity to influence, communicate with, and ultimately sell to customers and prospects. Promoting and advertising your website, using email marketing and developing your social media channels can help your business to exploit these trends and thrive in the new normal.

Here at M3SM we offer a free and no-obligation analysis of your current positioning on the internet. We will recommend a digital marketing strategy that could help to drive your success.

If you think we can help you why not contact us today for an initial chat.